OPTISTORE
Objectives
- Social branding as a high-end sunglasses brand
- Enhance brand social presence and awareness
- Drive traffic to website
Strategy
- Curate social-relevant new sunglasses brands for Opstistore to start carry
- Craft original and compelling content
- Launch and supervise influencer marketing campaigns
Results
- 1440% increase in account reach
- 71.8% increase in engagement
- 55.6% increase in account followers
- 2835% increase in reels interaction
- 81% increase in content interaction
- 2,187% increase in website clicks
