Noa Kirel Beauty
Objectives
- Appeal to a new, more mature, target audience
- Social branding as a high-end sunglasses brand
- Increase engagement
- Enhance brand social presence and awareness
Strategy
- Offer valuable curatable content throughout tutorials
- Create, produce, and publishing the tutorials
Results
- 23.9% monthly increase in account reach
- 68.6% monthly increase in engagement
- 60.9% monthly increase in profile visits
- 100% monthly increase in post interaction
- 500% monthly increase in reels interaction
