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Noa Kirel Beauty
Objectives
Appeal to a new, more mature, target audience
Social branding as a high-end sunglasses brand
Increase engagement
Enhance brand social presence and awareness
Strategy
Offer valuable curatable content throughout tutorials
Create, produce, and publishing the tutorials
Results
23.9% monthly increase in account reach
68.6% monthly increase in engagement
60.9% monthly increase in profile visits
100% monthly increase in post interaction
500% monthly increase in reels interaction
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