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Noa Kirel Beauty

Objectives

  • Appeal to a new, more mature, target audience
  • Social branding as a high-end sunglasses brand
  • Increase engagement
  • Enhance brand social presence and awareness

Strategy

  • Offer valuable curatable content throughout tutorials
  • Create, produce, and publishing the tutorials

Results

  • 23.9% monthly increase in account reach
  • 68.6% monthly increase in engagement
  • 60.9% monthly increase in profile visits
  • 100% monthly increase in post interaction
  • 500% monthly increase in reels interaction

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