Hop Children’s Channel’s
Objectives
- Enhance project’s awareness
- Increase project’s content views
- All in 2-weeks’ time
Strategy
- PR in digital and traditional media (TV)
- Influencer content creating campaign
- Enhancing community engagement throughout 7 new, fully populated, WhatsApp broadcast groups (250 members per group)
Results
- 500% increase in video views
- 24 new, fully populated, WhatsApp broadcast groups
